In this two part Hoffman Hallmark you will be introduced to our negotiation technique, Gives and Gets®. This approach provides the foundation for our Close the Deal™ Practice by introducing the three pillars of negotiation earlier into the sales process than ever before. Topics include negotiatio...

In this two part Hoffman Hallmark you will be introduced to our negotiation technique, Gives and Gets®. This approach provides the foundation for our Close the Deal™ Practice by introducing the three pillars of negotiation earlier into the sales process than ever before. Topics include negotiatio...

Presented Live: March 8th @ 11am ET

One of the hallmarks of great closing is knowing how to be assertive, but also reasonable. One of our guideposts to achieving this is the recognition of buying signs. In this class we explore the verbal, and non-verbal, signals a buyer communicates when the...

Presented Live: March 7th @ 11am ET

The secret to closing any deal is knowing when to ask your first close. And that's the first time a prospect asks for something. In this Unplugged edition of, we explore the specific types of closes that can be utilized at every milestone. You learn how to ...

Presented Live: February 7th @ 11am ET

The entire Gives & Gets™ negotiation technique is predicated on you leveraging moments in your sales process where your buyer asks something of you— What is it that they ask for? Well, in this class Jeff and CeCe discuss the early, middle, and late stage Ge...

Presented Live: March 28th @ 11am ET

In this Unplugged! Class will investigate the 7 step - process of exchanging a Give for a valuable Get. We review the details of the linguistic technique which transforms the initial buyer's request through a revealing qualifying technique until we reach a...

Presented Live: January 24th @ 1pm ET

This class is designed for both AEs and SEs as they pursue this milestone close ("Get") within the Scorecard. Timing in the demo and trial process is introduced. We will discuss the importance of exposing all technical objections, leveraging the AE/SE rela...

Presented Live: April 4th @ 11am ET

In this Unplugged class, we do a deep dive in determining the results of any Scorecard® on an individual opportunity. We review the value of the "Gets" (deal health) and "Gives" (time remaining), and what it means for any sale. We explain the directional imp...

Presented Live: September 6th @ 11am ET

In this level 3 class, you will learn three hidden 'Gets' designed to accelerate urgency on every deal. These early, middle, and late stage gets are designed to inspire engagement and commitment from your buyer while giving you the insight you need to make...

Presented Live: September 13th @ 11am ET

With dozens and dozens of closes available to the modern salesperson, it can be overwhelming to know which is the most effective and the right time. In this Level "1" course - we will explore the use of 3 Closes best designed for Prospecting and activiti...

Presented Live: October 4th @ 11am ET

With dozens and dozens of closes available to the modern salesperson, it can be overwhelming to know which is the most effective and the right time. In this Level "2" course - we will explore the use of 3 Closes best designed for Discovery and Qualification...

Presented Live: October 11th @ 11am ET

With dozens and dozens of closes available to the modern salesperson, it can be overwhelming to know which is the most effective and the right time. In this Level "3" course - we will explore the use of 3 Closes best designed for Negotiation to bring the d...

Presented Live: December 6th @ 11am ET

The path to close is never a straight one, and Customers rarely buy in any pre-ordained "sequence." That is why we rely on a fluid Gives / Gets framework to allow for any "bump in the road" of any size. In this Level 1 class, we explore how to navigate th...

Presented Live: December 13th @ 11am ET

Closers understand the subtle dance of revealing price to the Buyer at the appropriate pace to keep them satisfied, curious, and engaged. In this Level 1 class, we explore the three most critical times that every Closer should be prepared to discuss prici...

Summary of the three ways to deal w your "Anti-Champion."

You will learn how to use a Question Board, isolate the "A-C", and how to leverage your champion in a huddle afterward.

Summary of the three things you need to do to close for the technical win.You will learn the how to make an assumptive ask, gather detail, and take the win to your champion.

Summary of the three things you need to do before closing for the technical win.You will learn the how to isolate your technical influencer, inspire personal language, and prep for a champion close.