Presented Live: January 24th @ 11am ET

The entire WYWYN prospecting technique is predicated on the use of sales triggers with these compelling events becoming the subject of the first line of every email and cold call. In this class Jeff and CeCe discuss research techniques, universal triggers a...

Presented Live: January 31st @ 11am ET

The entire WYWYN prospecting technique is predicated on the use of sales triggers but triggers are meaningless without a strong tieback to the value you deliver. In this class, Jeff and CeCe discuss the art of driving urgency and relevancy through your valu...

Presented Live: January 24th @ 1pm ET

This class is designed for both AEs and SEs as they pursue this milestone close ("Get") within the Scorecard. Timing in the demo and trial process is introduced. We will discuss the importance of exposing all technical objections, leveraging the AE/SE rela...

Presented Live: January 26th @ 1pm ET

A deep dive into one of HOFFMAN's core principles: Social Value. We explore how scarcity, authority, and choice impacts the buyer seller relationship, and how that can be applied throughout the entire sales process. Closers learn new techniques on how to d...

Presented Live: January 31st @ 1pm ET

Your meeting is only as successful as your prep. In this class, Jeff and CeCe teach you how to get in front of turbulent moments through your preparation and establish high levels of Social Value™ before you ever walk into the room. Prepare for successful me...

Presented Live: February 2nd @ 11am ET

Social paradigms™ drive human behavior, for you, your buyer, and everyone involved in the sales cycle. By changing your uniform and learning how to harness the language and behavior of specific Social Paradigms™ you will gain the control you need to engage ...

Presented Live: February 7th @ 11am ET

The entire Gives & Gets™ negotiation technique is predicated on you leveraging moments in your sales process where your buyer asks something of you— What is it that they ask for? Well, in this class Jeff and CeCe discuss the early, middle, and late stage Ge...

Presented Live: February 7th @ 1pm ET

You had The Perfect Meeting™, but what’s next? In this level 2 class you will learn that follow up is so much more than a “recap email.” Learn how to accelerate deals post-meeting with CeCe and Jeff’s favorite tactics for during and immediately after each in...

Presented Live: February 14th @ 11am ET

Voicemails may seem like a black hole, but they are a key part of any outreach strategy. When do you leave them? What do they sound like? And how do they fit into your cadence? CeCe and Jeff share all the do's and don'ts of phone and voice mail in this class.

Presented Live: February 15th @ 11am ET

What or who motivates your sales team? While company goals should be a guiding force for the entire organization, most sales reps have their own motivating factors. Learn how to coach your reps with their language. In this class, Jeff shares the hallmarks ...

Presented Live: February 21st @ 11am ET

Social Paradigms™ are the easiest way to shift the dynamic between you and your buyer. In this class, Jeff and CeCe explore the benefits and application of the Teacher<>Student paradigm and the language and behavior required to transition from one paradigm...

Presented Live: March 7th @ 11am ET

The secret to closing any deal is knowing when to ask your first close. And that's the first time a prospect asks for something. In this Unplugged edition of, we explore the specific types of closes that can be utilized at every milestone. You learn how to ...

Presented Live: March 8th @ 11am ET

One of the hallmarks of great closing is knowing how to be assertive, but also reasonable. One of our guideposts to achieving this is the recognition of buying signs. In this class we explore the verbal, and non-verbal, signals a buyer communicates when the...

Presented live: March 14th @ 11am ET

Most initial prospecting attempts fail to generate a response. To follow up appropriately, we discuss the strategy in follow up of outreach attempts vs inbound leads, how to prospect both wider AND deeper within the lead source, and how to execute a cadence ...

Presented Live: March 28th @ 11am ET

In this Unplugged! Class will investigate the 7 step - process of exchanging a Give for a valuable Get. We review the details of the linguistic technique which transforms the initial buyer's request through a revealing qualifying technique until we reach a...

Presented Live: April 4th @ 11am ET

In this Unplugged class, we do a deep dive in determining the results of any Scorecard® on an individual opportunity. We review the value of the "Gets" (deal health) and "Gives" (time remaining), and what it means for any sale. We explain the directional imp...

Presented Live: April 4th @ 2pm ET

In this Lead the Deal class, we explore how managers can shrink their rep pipeline reviews by as much as 75% while dramatically improving forecasting accuracy. We explore how to identify challenges and opportunities within each salesperson's approach, show how...

Presented Live: April 13th @ 1pm

Conducting The Perfect Meeting® requires dedication to the 3-close intro, and faithful progression through the 7 named categories. But how do we apply this technique when the meeting is virtual? In this Level 2 class, we leverage our technique by taking full ad...

Presented Live: April 18th @ 11am

In this UNPLUGGED class, we investigate in detail the importance of the Company layer in the Perfect Meeting®. Designed to qualify while establishing the Student-Teacher paradigm, we pursue the topics of the customer's customers, products, and competitors. Ea...

Presented Live: April 25th @ 11am

Uncovering budget is one of the most challenging motions for salespeople, regardless of experience. Determining the prospect's specific ability to purchase is elusive as most customers are reluctant to share these details at even the latest stages of a deal. In ...

Presented Live: April 25th @ 2pm

FOR MANAGERS ONLY

Understanding how to score a deal is critical in determining both its health, and its likelihood to close. In this management class, we teach how to shrink pipeline reviews from hours to minutes by getting to the essence of any forecasted deal ...

Presented Live: May 2nd @ 11am

In this deep-dive "Unplugged" class, we explore the hidden power of the Organization band within The Perfect Meeting®. By exploring people, locations, roles, and positions early in Discovery we can go to great depths in determining deal health, strategy, and next ...

Presented Live: May 23rd @ 11am ET

We know we want a meeting. We will "settle" for a referral. Is that enough when we prospect? In this Level 1 class, we dramatically widen the different types of closes available to use that can increase engagement rates while advancing opportunities quickly....

Presented Live: May 9th @ 11am

Linguistic theory teaches us the importance of using different "types" of language. In this advanced class, we introduce the power of "Neuro-Linguistic Programming," and the use of anchoring and sensory vocabulary to inspire change and urgency. We investigate its...