Class: The Why You™ UNPLUGGED! ("Triggers")
All Classes • 28m
Presented Live: January 24th @ 11am ET
The entire WYWYN prospecting technique is predicated on the use of sales triggers with these compelling events becoming the subject of the first line of every email and cold call. In this class Jeff and CeCe discuss research techniques, universal triggers and strategies for expanding the audience and multithreading your accounts.
Up Next in All Classes
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Class: The Why You Now™ UNPLUGGED! (...
Presented Live: January 31st @ 11am ET
The entire WYWYN prospecting technique is predicated on the use of sales triggers but triggers are meaningless without a strong tieback to the value you deliver. In this class, Jeff and CeCe discuss the art of driving urgency and relevancy through your valu...
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Class: How Do I Close for the Technic...
Presented Live: January 24th @ 1pm ET
This class is designed for both AEs and SEs as they pursue this milestone close ("Get") within the Scorecard. Timing in the demo and trial process is introduced. We will discuss the importance of exposing all technical objections, leveraging the AE/SE rela...
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Class: Social Value™ Unplugged
Presented Live: January 26th @ 1pm ET
A deep dive into one of HOFFMAN's core principles: Social Value. We explore how scarcity, authority, and choice impacts the buyer seller relationship, and how that can be applied throughout the entire sales process. Closers learn new techniques on how to d...
