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Class: The Social Paradigm® UNPLUGGED! ("Rapport")
Presented Live: February 2nd @ 11am ET
Social paradigms™ drive human behavior, for you, your buyer, and everyone involved in the sales cycle. By changing your uniform and learning how to harness the language and behavior of specific Social Paradigms™ you will gain the control you need to engage ...
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Class: The Social Paradigm®: Teacher / Student
Presented Live: February 21st @ 11am ET
Social Paradigms™ are the easiest way to shift the dynamic between you and your buyer. In this class, Jeff and CeCe explore the benefits and application of the Teacher<>Student paradigm and the language and behavior required to transition from one paradigm...
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Class: Making Instant Connection Through Sensory Language
Presented Live: May 9th @ 11am
Linguistic theory teaches us the importance of using different "types" of language. In this advanced class, we introduce the power of "Neuro-Linguistic Programming," and the use of anchoring and sensory vocabulary to inspire change and urgency. We investigate its...
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Class: Social Value™ Unplugged
Presented Live: January 26th @ 1pm ET
A deep dive into one of HOFFMAN's core principles: Social Value. We explore how scarcity, authority, and choice impacts the buyer seller relationship, and how that can be applied throughout the entire sales process. Closers learn new techniques on how to d...
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Hit: How Do I Use Social Paradigm® (Teacher/Student)
Social Paradigms™ are the easiest way to shift the dynamic between you and your buyer.
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Hack: How Do I Get My Customer to Talk More?
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Hack: What Should Be My Tone on a Cold Call?
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Hack: How Do I Get More Honesty From My Customers?
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Hack: Getting a Job: Friends Close, Customers Closer
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Hack: Getting a Job: Out of Industry
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Hack: Getting A Job: Be Specific
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Hack: Getting a Job: University Recruiters
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Hack: Getting a Job: VC/PE
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Hack: How Do I Schedule Better Meetings?
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Hit: Making Instant Connection Through Sensory Language
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Hack: How to Be a Trusted Advisor
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Hack: How to Showcase Scarcity
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Hack: How to Use Venue Change
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Class: Social Paradigm®: Parent Child
Presented Live: July 11th @ 11am ET
By learning how to recognize and apply the characteristics of this Parent-Child Social Paradigm™ you will inject reason and assertiveness into every single engagement. In this level 2 class, Jeff explores this sacred paradigm and shares best practices on how t...
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Hit: Social Paradigm®: Parent-Child
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Class: Own the Deal™: How to build scarcity in your next deal
Presented Live: September 20th @ 11am ET
It can be difficult to present yourself as a peer to your Prospect, particularly when they are sitting in the C-suite. But no one is immune to FOMO. In this Level 3 Class, we explore how the art of scarcity can be leveraged to create strong social value...
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Class: Time Management Techniques for Closers
Presented Live: November 15th @ 11am ET
Sales is often thought of as a numbers or "math" problem. And frequently it is. A geometry problem. 1 selling days a month. 63 selling days a quarter. And it can be a challenge for even the most seasoned rep to get everything accomplished in such a tig...
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Class: Establishing Social Value™ while Working the Deal
Presented Live: February 14th @ 11am ET
Your ability to navigate accounts, build urgency, and establish rapport hinges on your ability to achieve high levels of Social Value.
In part 2 of this 3-part series, HOFFMAN will dive into actionable strategies to establish Social Value. With these tac...
