Presented Live: February 2nd @ 11am ET

Social paradigms™ drive human behavior, for you, your buyer, and everyone involved in the sales cycle. By changing your uniform and learning how to harness the language and behavior of specific Social Paradigms™ you will gain the control you need to engage ...

Presented Live: February 21st @ 11am ET

Social Paradigms™ are the easiest way to shift the dynamic between you and your buyer. In this class, Jeff and CeCe explore the benefits and application of the Teacher<>Student paradigm and the language and behavior required to transition from one paradigm...

Linguistic theory teaches us the importance of using different "types" of language. In this advanced class, we introduce the power of "Neuro-Linguistic Programming," and the use of anchoring and sensory vocabulary to inspire change and urgency. We investigate its use in email, discovery, and vi...

Presented Live: January 26th @ 1pm ET

A deep dive into one of HOFFMAN's core principles: Social Value. We explore how scarcity, authority, and choice impacts the buyer seller relationship, and how that can be applied throughout the entire sales process. Closers learn new techniques on how to d...

Social Paradigms™ are the easiest way to shift the dynamic between you and your buyer.