Class: The Social Paradigm™: Teacher / Student
Own the Deal: Social Paradigm® • 30m
Presented Live: February 21st @ 11am ET
Social Paradigms™ are the easiest way to shift the dynamic between you and your buyer. In this class, Jeff and CeCe explore the benefits and application of the Teacher<>Student paradigm and the language and behavior required to transition from one paradigm to the next. Whether you're a BDR doing outreach or an enterprise AE running strategic deals, you will learn where this paradigm fits in your selling cycle.
Up Next in Own the Deal: Social Paradigm®
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Social Paradigm: Teacher Student
Social Paradigms™ are the easiest way to shift the dynamic between you and your buyer.
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Class: Social Value™ Unplugged
Presented Live: January 26th @ 1pm ET
A deep dive into one of HOFFMAN's core principles: Social Value. We explore how scarcity, authority, and choice impacts the buyer seller relationship, and how that can be applied throughout the entire sales process. Closers learn new techniques on how to d...
