Live stream preview
Class: Social Value™ Unplugged
Own the Deal: Social Paradigm® • 29m
Presented Live: January 26th @ 1pm ET
A deep dive into one of HOFFMAN's core principles: Social Value. We explore how scarcity, authority, and choice impacts the buyer seller relationship, and how that can be applied throughout the entire sales process. Closers learn new techniques on how to demonstrate self confidence, regardless of circumstance.