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Managing the Anti-Champion
Summary of the three ways to deal w your "Anti-Champion."
You will learn how to use a Question Board, isolate the "A-C", and how to leverage your champion in a huddle afterward.
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Meeting Ghosts
Summary of the three things to do when a customer no-shows your meeting.
You will learn how to respond, re-close, and follow up.
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Triggers for your WYWYN emails
Summary of the three things you need to remember when looking for triggers on your WYWYN emails.
You will learn the importance of prospecting to companies, multithreading through research, and prioritizing authenticity.
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The "T" in BANT
Summary of the three ways to uncover the "Time" element in "BANT."
You will learn how to reveal past timelines, understand current ones, and build urgency.
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When a Ghost Returns
Summary of the three things to do when a vanished prospect resurfaces.
You will learn how to demonstrate scarcity, reverse closing, and re-engagement.
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Starting the Perfect Meeting™
Summary of the three elements the introduction layer of "The Perfect Meeting™ technique.
You will learn how to close for time, agenda, and permission.
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Technical Win: Prep
Summary of the three things you need to do before closing for the technical win.You will learn the how to isolate your technical influencer, inspire personal language, and prep for a champion close.
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Elements to a Powerful Voicemail
Summary of the three ways to leave a powerful voicemail.
You will learn how to its construct your vm, how to close over vm, and the art of ending on a number.
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Confirming a Champion
Summary of the three things to do to confirm you have a Champion.
You will learn how to approach, close, and assign responsibility to your Champion.
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Prospecting to the EA
Summary of the three ways to prospect to the Executive Assistant role.
You will learn how to establish yourself as "Student," close the EA directly, and re-close.
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Closing for the Technical Win
Summary of the three things you need to do to close for the technical win.You will learn the how to make an assumptive ask, gather detail, and take the win to your champion.
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Why You? Why You Now?® Structure
Summary of the three elements of the "Why You? Why You Now?" technique.
You will learn the Trigger, the Value Prop, and the Close." -
Why You Now?™ Unplugged: Value Proposition
The entire WYWYN prospecting technique is predicated on the use of sales triggers but triggers are meaningless without a strong tieback to the value you deliver.
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Accelerate Your Last Meeting: Your Follow Up
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Multithreading with triggers
Summary of the three things you need to remember to take your triggers and WYWYN emails to the next level.You will learn the how to go bigger, wider, and get more surgical with your triggers.
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Elements to a Cold Call Intro
Make a cold-call/ Start a cold call/ Three bridges
- We've never met
- My name is
- Based on this I thought I'd start with you -
Breaking Up with Non-Power
Summary of the three things to do when realize your prospect has no power.
You will learn how to breakup with a prospect, pivot, and multi-thread your account.
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Voice Mail: Should You Or Shouldn't You?
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Accelerating your meeting: Prep
Your meeting is only as successful as your prep. Prepare for successful meetings with our preflight checklist.
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Closing for the First Meeting
Summary of the three ways to close for a first meeting.
You will learn how to position the prospect, close for time, and get their cell phone number in the process.
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The Gives Unplugged!: Your Leverage in Every Deal
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Social Paradigm: Teacher Student
Social Paradigms™ are the easiest way to shift the dynamic between you and your buyer.
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Hammer it Closed!®: Buying Signs
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The Gets Unplugged!: Getting Commitment in Every Deal