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Prospecting to the EA
Hoffman Hits • 1m 48s
Summary of the three ways to prospect to the Executive Assistant role.
You will learn how to establish yourself as "Student," close the EA directly, and re-close.
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Why You? Why You Now?® Structure
Summary of the three elements of the "Why You? Why You Now?" technique.
You will learn the Trigger, the Value Prop, and the Close." -
Why You Now?™ Unplugged: Value Propos...
The entire WYWYN prospecting technique is predicated on the use of sales triggers but triggers are meaningless without a strong tieback to the value you deliver.
