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Summary of the three ways to prospect to the Executive Assistant role.
You will learn how to establish yourself as "Student," close the EA directly, and re-close.
Summary of the three things you need to do to close for the technical win.You will learn the how to make an assumptive ask, gather detail, and take the win to your champion.
Summary of the three elements of the "Why You? Why You Now?" technique.
You will learn the Trigger, the Value Prop, and the Close."
The entire WYWYN prospecting technique is predicated on the use of sales triggers but triggers are meaningless without a strong tieback to the value you deliver.