Presented Live: February 7th @ 11am ET

In these three classes, HOFFMAN will reveal their best practices and tactics on how you can even the playing field on every deal and create an environment for successful discovery and negotiation. Whether you’re talking to a new account or a long time custo...

Presented Live: February 14th @ 11am ET

Your ability to navigate accounts, build urgency, and establish rapport hinges on your ability to achieve high levels of Social Value.

In part 2 of this 3-part series, HOFFMAN will dive into actionable strategies to establish Social Value. With these tac...

Presented Live: February 21st @ 11am EST

In this Hoffman Hallmark you will be introduced to our negotiation technique, Gives and Gets®. This approach provides the foundation for our Close the Deal™ Practice by introducing the three pillars of negotiation earlier into the sales process than ever ...

Presented Live: February 28th @ 11am EST

Your ability to navigate accounts, build urgency, and establish rapport hinges on your ability to achieve high levels of Social Value.

In part 3 of this 3-part series, HOFFMAN will dive into actionable strategies to establish Social Value. With these tac...

Presented Live: March 6th @ 11am ET

Whatever our role. Whatever our charter. Whatever our goal. We all share one thing. The Deal. Join us as we welcome all Closers to Hoffman, and to our methodology, "Own the Deal™" By eliminating all other distractions, we can now finally explore the esse...

Presented Live: March 13th @ 11am ET

In our second introductory class to Own the Deal™, we dive deep into the actual creation of your personal Scorecard®, your roadmap to navigating your deals across the finish line. All elements of the prospect's requirements are taken into accounts, and juxta...

Presented Live: March 20th @ 11am ET

Few topics are as critical to the health of a deal as Pricing, so few Closers approach the topic without some level of anxiety. That's why we break down the topic of Pricing into three: Rate Card, Verbal, and Proposal. By separating the pricing discussion ...

Presented Live: March 27th @ 11am ET

In this Hoffman Hallmark, you will be introduced to our discovery technique, The Perfect Meeting®. This approach provides the foundation for our Work the Deal™ Practice by revealing a powerful way to command any customer meeting. Topics include presentations ...

Presented Live: April 3rd @ 11am ET

You will be introduced to our negotiation technique, Gives and Gets®. This approach provides the foundation for our Close the Deal™ Practice by introducing the three pillars of negotiation earlier into the sales process than ever before. Topics include negotia...

Presented Live: April 10th @ 11am ET

Most initial prospecting attempts fail to generate a response. To follow up appropriately, we discuss the strategy in follow up of outreach attempts vs inbound leads, how to prospect both wider AND deeper within the lead source, and how to execute a cadence ...

Presented Live: April 17 @ 11am ET

You will be introduced to our communication technique, "Why You? Why You Now?®. The WYWYN® approach provides the foundation for our Start the Deal Practice, as it transforms the way you call and email prospects. Key Concepts include email, voice mail, cadence, ...

Presented Live: April 24th @ 11am ET

Cold calling is not dead. Especially when you do it right. In this class, CeCe shares best practices for calling your buyers and getting through the first 30-seconds of a call. Learn how to capture the "attention" of your buyer and how to use the Why You? Why...

Whatever our role. Whatever our charter. Whatever our goal. We all share one thing. The Deal. Join us as we welcome all Closers to Hoffman, and to our methodology, "Own the Deal™" By eliminating all other distractions, we can now finally explore the essence of what defines a deal, how to ad...