Class: The Why You™ UNPLUGGED! ("Triggers")
Start the Deal™: Why You? Why You Now?® • 28m
Presented Live: January 24th @ 11am ET
The entire WYWYN prospecting technique is predicated on the use of sales triggers with these compelling events becoming the subject of the first line of every email and cold call. In this class Jeff and CeCe discuss research techniques, universal triggers and strategies for expanding the audience and multithreading your accounts.
Up Next in Start the Deal™: Why You? Why You Now?®
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Class: The Why You Now™ UNPLUGGED! (...
Presented Live: January 31st @ 11am ET
The entire WYWYN prospecting technique is predicated on the use of sales triggers but triggers are meaningless without a strong tieback to the value you deliver. In this class, Jeff and CeCe discuss the art of driving urgency and relevancy through your valu...
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Class: Voice Mail: Should I or Shoul...
Presented Live: February 14th @ 11am ET
Voicemails may seem like a black hole, but they are a key part of any outreach strategy. When do you leave them? What do they sound like? And how do they fit into your cadence? CeCe and Jeff share all the do's and don'ts of phone and voice mail in this class.
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Class: Closing Your Email!
Presented Live: May 23rd @ 11am ET
We know we want a meeting. We will "settle" for a referral. Is that enough when we prospect? In this Level 1 class, we dramatically widen the different types of closes available to use that can increase engagement rates while advancing opportunities quickly....
