Start the Deal™ Hallmark
Start the Deal™: Why You? Why You Now?® • 29m
In this Hoffman Hallmark you will be introduced to our communication technique, "Why You? Why You Now?®. The WYWYN® approach provides the foundation for our Start the Deal™ Practice, as it transforms the way you call and email prospects. Key Concepts include email, voice mail, cadence, workflows, and handling Gatekeepers.
Although a favored approach to prospecting, WYWYN® is also our recommended technique for emailing even after Starting the Deal.
Up Next in Start the Deal™: Why You? Why You Now?®
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Class: No Response? Now What? - Your ...
Presented live: March 14th @ 11am ET
Most initial prospecting attempts fail to generate a response. To follow up appropriately, we discuss the strategy in follow up of outreach attempts vs inbound leads, how to prospect both wider AND deeper within the lead source, and how to execute a cadence ...
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Class: The Why You™ UNPLUGGED! ("Tri...
Presented Live: January 24th @ 11am ET
The entire WYWYN prospecting technique is predicated on the use of sales triggers with these compelling events becoming the subject of the first line of every email and cold call. In this class Jeff and CeCe discuss research techniques, universal triggers a...
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Class: The Why You Now™ UNPLUGGED! (...
Presented Live: January 31st @ 11am ET
The entire WYWYN prospecting technique is predicated on the use of sales triggers but triggers are meaningless without a strong tieback to the value you deliver. In this class, Jeff and CeCe discuss the art of driving urgency and relevancy through your valu...
