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Summary of the three elements to a cold call.
You will learn how to greet your buyer, when to introduce your name, and how to close the call.
Make a cold-call/ Start a cold call/ Three bridges
- We've never met
- My name is
- Based on this I thought I'd start with you
The entire WYWYN prospecting technique is predicated on the use of sales triggers but triggers are meaningless without a strong tieback to the value you deliver.