Work the Deal™: How to multithread an existing account
Summer 2024
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30m
Multi-threading is more than a buzzword. It is an age-old practice utilized by large account executives for decades. In this Level 2 class, we explore how to navigate even the most complicated org charts by moving north/south AND east/west by establishing pockets of influence throughout the entire organization. Finding influencers, champions, and new sources of budget are all discussed.
Up Next in Summer 2024
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Hammer it Closed!™: Buying Signs
One of the hallmarks of great closing is knowing how to be assertive, but also reasonable. One of our guideposts to achieving this is the recognition of buying signs. In this class we explore the verbal, and non-verbal, signals a buyer communicates when they are inching toward desire. Explorin...
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Voice Mail: Should I or Shouldn't I?
Voicemails may seem like a black hole, but they are a key part of any outreach strategy. When do you leave them? What do they sound like? And how do they fit into your cadence? CeCe and Jeff share all the do's and don'ts of phone and voice mail in this class.
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How to Increase Engagement Before, Du...
Engagement during any sales call should never be assumed. Even the most motivated buyer is often conditioned to remain aloof, standoffish, and reserved when greeted with an unsophisticated seller. In this class, we explore a variety of techniques that can be deployed before, during, and after e...
