The Why You® - Triggers
Summer 2024
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28m
The entire WYWYN® prospecting technique is predicated on the use of sales triggers with these compelling events becoming the subject of the first line of every email and cold call. In this class Jeff and CeCe discuss research techniques, universal triggers and strategies for expanding the audience and multithreading your accounts.
Up Next in Summer 2024
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The Why You Now® - Value
The entire WYWYN® prospecting technique is predicated on the use of sales triggers but triggers are meaningless without a strong tieback to the value you deliver. In this class, Jeff and CeCe discuss the art of driving urgency and relevancy through your value proposition and how to align your off...
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Close the Deal™: Closes You Need for ...
With dozens and dozens of closes available to the modern salesperson, it can be overwhelming to know which is the most effective and the right time. In this Level "1" course - we will explore the use of 3 Closes best designed for Prospecting and activities that are designed to get attention earl...
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Close the Deal™: Closes For Your Next...
With dozens and dozens of closes available to the modern salesperson, it can be overwhelming to know which is the most effective and the right time. In this Level "2" course - we will explore the use of 3 Closes best designed for Discovery and Qualification that are designed to uncover desire du...