Presented Live: April 18th @ 11am

In this UNPLUGGED class, we investigate in detail the importance of the Company layer in the Perfect Meeting®. Designed to qualify while establishing the Student-Teacher paradigm, we pursue the topics of the customer's customers, products, and competitors. Early attempts to identify power, pain or pleasure motivations, and to widen the audience are explored. All setting us up to unleash the power of the subsequent "Organization" layer. We also will define our language requirements as we seek to create high social value, even on poorly qualified opportunities.