In this two part Hoffman Hallmark you will be introduced to our communication technique, "Why You? Why You Now?®. The WYWYN® approach provides the foundation for our Start the Deal Practice, as it transforms the way you call and email prospects. Key Concepts include email, voice mail, cadence, workflows, and handling Gatekeepers.

Although a favored approach to prospecting, WYWYN is also our recommended technique for emailing even after Starting the Deal.