With dozens and dozens of closes available to the modern salesperson, it can be overwhelming to know which is the most effective and the right time. In this Level "2" course - we will explore the use of 3 Closes best designed for Discovery and Qualification that are designed to uncover desire during meetings and demos. Namely, we will cover the Choice close, Objection close, and the Columbo close as powerful linguistic tools to inspire the prospect to move from "interest" to "want."