Upcoming Classes

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  • Start the Deal™: Prospecting for Tradeshows

    In this class, you will explore the techniques to:

    -Engage sponsors, speakers and attendees of events
    -Get someone you don’t know to respond to you
    -Close for meetings and internal referrals
    -Avoid the SPAM filter
    -Capture attention in 30 seconds
    -Effectively sidestep gatekeepers

  • The Three Secret 'Gets' to Build Urgency

    In this level 3 class, you will learn three hidden 'Gets' designed to accelerate urgency on every deal. These early, middle, and late stage gets are designed to inspire engagement and commitment from your buyer while giving you the insight you need to make strategic decisions on the account. By l...

  • Social Value™ UNPLUGGED! (Self-Confidence)

    A deep dive into one of Hoffman's core principles: Social Value™. We explore how scarcity, authority, and choice impacts the buyer seller relationship, and how that can be applied throughout the entire sales process. Closers learn new techniques on how to demonstrate self confidence, regardless...

  • How to Write a WYWYN® Email

    It's one thing to understand Why You? Why You Now® technique, but it's another thing to actually put it into practice. In this Level 1, Start the Deal™ class, CeCe walks you through the process of researching, writing, and sending a WYWYN® email. From understanding how much time to spend research...

  • Coaching: Your 5-Step Coaching Template

    Inspiring seasoned sales people to change behavior can be a challenge for any leader. Here, we teach a standard 5 step framework that can be applied and adapted to any style of rep, with change occurring within as quickly as 30 days. Setting proper activities, adjusting execution, and capturin...

  • Pricing 101: The three most important pricing conversations

    Few topics are as critical to the health of a deal as Pricing, so few Closers approach the topic without some level of anxiety. That's why we break down the topic of Pricing into three: Rate Card, Verbal, and Proposal. By separating the pricing discussion into three distinct elements, we are a...

  • Own the Deal™: How to build scarcity in your next deal

    It can be difficult to present yourself as a peer to your Prospect, particularly when they are sitting in the C-suite. But no one is immune to FOMO. In this Level 3 Class, we explore how the art of scarcity can be leveraged to create strong social value in the hearts and minds of your customer....

  • How to Increase Engagement Before, During, and After Your Next Meeting

    Engagement during any sales call should never be assumed. Even the most motivated buyer is often conditioned to remain aloof, standoffish, and reserved when greeted with an unsophisticated seller. In this class, we explore a variety of techniques that can be deployed before, during, and after e...