In this Hoffman Hallmark you will be introduced to our communication technique, "Why You? Why You Now?®. The WYWYN® approach provides the foundation for our Start the Deal™ Practice, as it transforms the way you call and email prospects. Key Concepts include email, voice mail, cadence, workflows, and handling Gatekeepers.

Although a favored approach to prospecting, WYWYN® is also our recommended technique for emailing even after Starting the Deal.